Why is the wedding cake so hard?
According to a new report from consumer research company BrandIndex, it’s a product that’s designed to be a novelty.
What’s the difference between novelty and novelty cake?
The report, which looked at all of the cakes in a category of their choosing from the category’s top 20 vendors, found that novelty cakes are “very much a novelty product,” while novelty cakes that are made for special occasions are “consistent with the brand.”
“The majority of consumers expect to be able to enjoy a cake as a celebration of a special occasion or a wedding,” said BrandIndex Vice President of Research Tom Hennigan.
“That is a good thing.”
In addition, novelty cakes were “often more expensive than those with a similar theme.”
In other words, the cake being advertised to be “fun and light” isn’t actually meant to be anything more than a novelty item.
The report says that the difference in price between novelty cakes and regular cakes was due to the fact that the novelty of the cake is more likely to be perceived as a result of the brand’s marketing.
While it’s hard to argue that a cake is not a product, the fact remains that novelty products have become increasingly popular over the past few years, so it’s only natural that they’ll be seen as more expensive.
But why do consumers expect novelty cakes to be more expensive?
As a whole, the report finds that the more popular a cake was in its category, the more expensive it was.
For example, the number of novelty cakes was higher in the “family-oriented” category.
In that category, novelty items were found to be pricier than their regular counterparts, with a 10.5 percent premium.
And for cake sales in the specialty and “celebrity” categories, the difference was even greater.
In those categories, novelty was found to cost $2.86 per cake.
In other news, a new study shows that the U.S. has the most people on the autism spectrum in the country.
The new report, by the autism advocacy group Autism Speaks, found, “Autism prevalence has increased by 12.2 percent since 1999, and the number with autism is increasing at a rate of 14.5 per 100,000.”
The number of people with autism has tripled in the last decade, from 8.6 million in 1997 to nearly 19 million in 2016.
In addition to the number on the spectrum, the study found that autism is “significantly associated with social isolation and with limited cognitive and social engagement.”
What do you think about the price of novelty products?
Share your thoughts in the comments below.
This post originally appeared on HuffPost.